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International Journal of Advertising

Marketing
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Description

The International Journal of Advertising (IJA) publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives.

It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC).

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Journal Passport
ISSN 1759-3948, 0265-0487
Country United Kingdom
Publisher Taylor and Francis Ltd.
Journal Type subscription
Journal Homepage Visit Website
Indexing Details
Indexed in SJR, Scopus
Quartiles Q1
SCImago Journal Rank (SJR) 1.741
H-Index (SJR) 67
Publication Details
Guide for Authors Visit Website

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